Red Stag by Jim Beam® is teaming up with food explorer and star of the popular Travel Channel® show "Man v Food," Adam Richman, to bring the unexpected combination of Jim Beam's newest flavor innovations and food to fans 21 or older across America through the "Track the Red Stag Food Truck Tour" this summer. Pairing his signature 'no holds barred' personality with a flavorful kick, Richman worked with Jim Beam to create unique menu items inspired by and prepared with the Red Stag expressions – Honey Tea, Spiced and Black Cherry.
"My partnership with Red Stag has been an opportunity to explore the innovative and delicious Red Stag bourbon expressions from Jim Beam, while tapping into some different culinary traditions to create some really unexpected dishes, like Kentucky Honey Tea Sliders," said Richman. "I can't wait to hit the road with the Track the Red Stag Food Truck Tour and introduce people to something different and unexpected with my signature Red Stag-infused fare."
The Track the Red Stag Food Truck Tour hits the road in June, visiting three pre-determined cities – Tampa, Indianapolis and Chicago – and one that Jim Beam Facebook fans can help choose by voting online through June 15. In each city, food truck patrons 21+ will get a one-of-a-kind opportunity to taste Adam Richman's unique Red Stag inspired recipes and get their photo taken in front of the truck to share on Facebook with their friends who are 21 or older. People who are 21 or older can even taste the new Red Stag by Jim Beam® expressions at participating bars in each area.
In addition to voting on the final Track the Red Stag Food Truck stop, fans can follow the Food Truck on the Jim Beam Facebook page as it makes its way through all four cities via an interactive geo-targeted map and find out where to taste the new Red Stag by Jim Beam® expressions by checking out the sampling tab. The Jim Beam Facebook page also offers access to all of the Red Stag inspired recipes Adam Richman created so fans can bring a taste of the Food Truck home. They can even check out the exclusive Red Stag by Jim Beam® cocktails created by Jim Beam mixologist, Bobby "G" Gleason, to complement each Food Truck dish.
Red Stag by Jim Beam® is now available for a suggested retail price of $17.99 for a 750ml bottle. For more information about Red Stag by Jim Beam® or the Track the Red Stag Food Truck Tour, go to www.jimbeam.com/red-stag, visit them at www.facebook.com/JimBeam or follow on Twitter at @JimBeamOfficial
Ty Pennington will join grilling and outdoor living authority Sears to heat up one of Chicagoland's most beloved summer events - Naperville's Ribfest on June 30th. From noon to 5:30 p.m., Ribfest attendees can experience demonstrations by Sears grilling experts, get a photo with Pennington, have a chance to get their grill on with him or even enter to win a grill and other great prizes. Join the live tweeting during the event from @Sears #GrillingIsHappiness.
"Personally, I love being outdoors," Pennington said. "Summer is a perfect time for gathering friends and family for a backyard barbecue. I can't wait to get cookin' on my Kenmore grill at Ribfest!"
Joining Pennington at the Sears "Grilling is Happiness" tent are some of the most knowledgeable grillers in the country. Television host and author George Hirsch, "Grill Grrrl" Robyn Lindars, and "Burnin' Love BBQ" chef Perry Perkins will be demonstrating their favorite dishes, including healthy meals, quick fixes, desserts, and BBQ classics. All three are regular contributors to the new Sears Grilling is Happiness blog, an online community that aims to inspire with recipes and advice and unite novice and expert grillers.
The Ribfest kicks off on Friday, June 29th at Naperville's Knoch Park. The Fest runs until July 3rd. For tickets, mobile apps, and a complete schedule of events go online to www.Ribfest.net.
Television personality, Rachael Ray, was in Chicago on June 9th promoting her latest tome' titled "The Book of Burger." The #1 New York Times best-selling author has created a masterpiece dedicated to the almighty burger!
This "smart" book (yes, you can actually download apps to view how-to videos straight from the book) covers mouth-watering burger creations like the Lasagna Burger, Beer-Braised Bacon Bacon Cheesburgers, and Cubano Burgers!
Ray even enlists a few of her chef friends (Bobbie Flay, Katie Lee, Spike Mendelsohn to name a few) to include their favorite burger recipes in the book.
To add to all this deliciousness, Ray has a whole section on tasty sides that pair perfectly with burgers including; Bacon-Wrapped Potato Skins, Honey-Dijon Potato Salad, Roasted Jalepeno Poppers, and Portobello Mushroom Fries.
If you hurry, you can also enter the Book of Burger photo contest (deadline is June 25th). Simply upload a photo of your best burger creation using a recipe from the book or one of your own (http://apps.facebook.com/rachaelraycontest/) to compete for prizes and signed copies of The Book of Burger and Rachael Ray burger-related products.
If this is making you as hungry as I am right now, go online quickly and order the book here!
Photo credits: Adam Richman/Red Stag Food Truck courtesy of Jeff Houck
Ty Pennington courtesy of Naperville RibFest
Rachael Ray/The Book of Burger courtesy of Atria Books/Romulo Yanes
No comments:
Post a Comment